Two types of ads can be found in your daily life, either imaginative or pedestrian, some advertisers want to inspire their audience through associative graphics or operations; some wants to give information towards viewers directly. To me, ads with creativities often last longer in the brain.
As you can see in the posters above, Lego advertiser did not using dim and dull perspective to create ads for children. Instead, they use imagination: See things in children’s vision. Lego is formed by many different sizes of cubes, some of them are longer, thinner or taller… To children, they could be looking like a dinosaur, an airplane, a tank or a ship, it is flexible and unpredictable base on their minds.
Imaginative ads often bring bigger topic or controversy to the earth, so that, WWF’s ads popped up from my mind. This organization aims to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature. Therefore, many posters or promotion products of them are designed by using the connection between human and animals, our behavior and our earth.
Seeing adult and baby leopard in the poster might only give you ideas on the wild nature, or scenes from Discovery Channel documentary. But when you see the size-tag on top of their back, you will be immediately linked to the wild animal fur industry. Imaginative ads usually give you space to think, to reflect on yourself. And this is why WWF is using it so much because it wants to raise the social awareness, in a meanwhile, they want to change the incorrect social value.
Comparing to those ads which only wants to hard-sell their products by telling you the fact directly, which one of you would like the most?
Tell me how do you think!