“ The eyes are useless when the mind is blind. “
I was inspired by a series of Thai adverts as they use pathos, injustice, plot twists and moments of grace in a story telling method to grab the viewer’s attention — this is a very unique way used by advertisers to promote a product.
One of my favourite examples of a product used to show the difficulty of seeing the truth is the Thai ad named “Homeless Blind Truth”, featuring the VIZER CCTV Camera.
The short film starts off by showing the audience a shop owner badly treating a homeless man who sleeps in front of his shop everyday. This is a fact that we only see with our eyes on the surface therefore the shopkeeper’s rude practice may be understood by the audience at first as we may think that the shop keeper’s business could be disturbed by the presence of the homeless man, thereby he constantly harasses him.
However, there is a plot twist at the end of the video when, after having checked their CCTV video footage, the shopkeeper realizes that the homeless man defended the store with his life during the night, even when the owner turned him away because he didn’t know more than what his eyes could see. The story of the homeless man is what we do not see with our eyes and are blind to, therefore we judge for what we see on the surface.
The Vizer security camera has helped change the shopkeeper’s values in life, making him realize the heartlessness and cruelty of his practices towards the homeless man, and understand what means to show respect and equality to everyone.
What I admire about this short advert is the fact that although the aim is to promote their Vizer security camera, it also raises awareness for the homeless people, since our usual reaction is to stay away from them as we could be afraid by their appearance, however, they are only the vulnerable ones who are not able to feed and support themselves yet. The video ending with the short line “There’s much more truth than you are blind to” gives the readers a minute to reconsider about prejudice and the nature of truth.
Tell me what you think!!!!!!